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Home > Sales And Key Account Executive Certificate

Sales and Key Account Executive Certificate

Overview

Companies do most of their business with fewer customers than ever before. To acquire, retain and grow these key accounts, uncover opportunity and managing such opportunity to closure is of paramount importance and has become a critical skill in an increasingly competitive world. Not only are these clients your most important assets, they are expensive to acquire and are also the ones most at risk of attack from your competition. The loss of one major account could have a disastrous effect on your survival, conversely acquiring an extra one can double profitability. 

 

 Did you know? Statistics has shown that sales, sales management and key account management remains critical and scarce skills while jobs are high in demand. 


 

Employers demand effective sales management, building sustainable relationships, excellent customer retention, improve sales, increase margins and ensure ongoing customer loyalty. Customers want a strategic planning approach that goes way beyond the traditional selling approach.  

Modern Sales and Key Account Executive requires a set of skills that includes dealing with high level individuals, have insight into economic and environmental factors effecting business in a highly technological landscape all while needing to be well versed and adaptable in interpersonal relationships and strategic account management.  

 

This certificate programme provides delegates with the necessary skills to meet all levels of sales and key account management. Whether you want to enhance your sales skills, enter the job market as a sales and account manager or want to move into sales and account management, this certificate programme will give you a new perspective on modern sales and customer relationships management.  

 

Internship: This programme guarantees an internship for each learner after completion for 2-3 months. During this internship, each intern will be paid a stipend of R2000/month to cover expenses.  

 

Features and Benefits

 

  • This programme combines two crucial but traditionally separate roles that current market conditions and trends have forced and moulded into one.  
  • It includes specializations based on the student’s industry of choice including technical selling. 
  • Scarce industry skills such as Project Management (Internationally recognized), technical selling and others was added to further maximum employment success.  
 
  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for online student.   
  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.    
  • Our programmes are practical in nature that prepare the student for the working environment and suitable salary expectations.  
  • Internship: this programme guarantees a internship for each learner after completion for 2-3 months. During this internship, each delegate will be paid a stipend of R2000/month to cover expenses.  
  • Job placement assistance through our industry network and online recruitment portal.  

Admission Requirements:

Proficient in English

Salaries & Skills

 

* All statistics are derived from www.payscale.com

  • Pricing & Payment Options

    NEW SECTION
  • Duration

    Full Time   

      

    • 08 months (5 Sessions/Week, 3:00 hours each, class times are between 08:30 -       12:00 or 12:30 – 16:00)   
    • All hours are achieved via your study duration at the institute and project-based assignments.   

      

    *Sessions will be grouped together to lower cost of traveling, however, in some cases classes may not follow this convention and schedules are subject to change.   

       

     

    Online & Part Time  

      

    • Online = 08 Months (Online live Q&A classes, once/week, 17:00 - 18:00) 
    • Part Time = 08 Months (2 x evening classes, 18:00 to 21:00, Mon & Wed OR Tues & Thur)    
    • Hours are obtained through a combination of live virtual Q&A sessions, pre-recorded video lectures and project-based tasks. 
  • Career Options

    Career opportunities for graduates of this degree have been identified in entry-level positions in:   

     

    • Sales Consultant 
    • Sales Executive 
    • Junior Key Account Manager 
    • Senior Key Account Manager 
    • Sales Manager/Director 
    • Account Executive 
    • Inside Sales Representative 
    • Customer Relations Manager 
  • Study Kit

    Your study kit is included in your fees and will contain: 

     

    • Free WIFI (10GB/Month, On Campus only).  
    • Electronic study guides and textbook for online students.  
    • A prescribed textbook list and a recommended reading list will be issued to face to face students.  
    • Orientation kit including: Student Card, Welcome Letter, and Getting Started Guide.  
    • Access to our myAcademy student portal and student support team via phone, email and tickets. 
  • ENROL NOW

What you get

On completion the student will earn:   

 

  • Sales and Key Account Executive Certificate 
  • Learnfast Project management 

Our Learning Methods

At AIE, The Academic Institute of Excellence we understand that that each person prefers different learning styles and techniques. This is influenced by many factors including, circumstances, location, field of study and learning preference. It is for this reason that we have developed our myWay learning methodology, a unique and modern approach to blended learning that encompasses multiple delivery methods, involving our three main channels.

Full Time

Reach your full potential through our myWay Instructor-led or Mentorship based classes combined with interactive lessons, practical assignments and in-field experience, combined with our blended platform to make up a full day or selective days within a week.

Part Time

Designed for the working professional, our part time programmes provides you with the flexibility and benefit of our myWay Blended Learning with at home exercises/assignments and mentored or in-class lectures at a manageable schedule and pace.

Online

We have re-defined online learning. Our myWay Online Learning ensures that the student is supported by technology and people throughout his academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.

Career Video

Watch this video to understand a day in the life of a Key Account Manager.

Module 1: Personal Effectiveness 

 

To ensure students have the ability to demonstrate knowledge, understand key terms and apply principles of the elements and basics of Personal Effectiveness in South Africa. In particular, these principles are:  

  

  • Critical Thinking and Problem Solving 
  • Emotional Intelligence 
  • Time Management  
  • Effective Business and Personal Communication 
  • Presentation Techniques and Public Speaking 
  • PowerPoint Beginner to Advanced 
  • Excel Beginners to Advanced 
  • Proposal Writing with Microsoft Word 
  • Building and Maintaining a Personal Brand 

  

Module 2: Sales Techniques for Sales Representative 

 

To ensure students have the ability to demonstrate knowledge, understand key terms and apply the principles of: 

 

  • Selling over the phone 
  • Sales techniques 
  • Sales psychology 
  • Value Selling  
  • Sales Objectives and Overcoming Them  
  • Sales CRM systems 
  • Negotiation Skills 

 

Module 3: Sales Management 

 

This module introduces the student to the role that sales manager takes in the managing, planning and supporting the sales team: 

 

  • The Art of Managing People 
  • Managing and motivating teams 
  • Managing your sales team 
  • Sales forecasting 
  • Sales pipeline management 

 

  

Module 4: Key Account Management  

 

This module introduces students to the importance of a customer relationship management: 

  

  • Customer Relationship Management 
  • Account management Basics 
  • Developing a key account 
  • Understanding your customers buying cycle.  
  • Project Management 
  • Contract Negotiation  

  

Choose a specialization (Choose only 1) 

 

Module 5: Marketing for the digital age: 

 

  • Digital Marketing 
  • Personal Branding 
  • Digital Brand and Marketing Strategy 

 

OR 

 

Module 6: Technical Selling (Sales within science and technology products) 

 

  • Technology Basics 
  • New Disruptive Technology, The World of Tomorrow
  • Campus
    Registration Close Date
    Start Date
    Type
  • 12 July 2019
    15 July 2019
    Part Time
  • 12 July 2019
    15 July 2019
    Full Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 12 July 2019
    15 July 2019
    Full Time
  • 12 July 2019
    15 July 2019
    Part Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 10 July 2019
    15 July 2019
    Correspondence

Delivery Method:
  • Math Result: