
Qualifications open doors, and most professions now require one to even be considered for an interview. Those without one face considerable opposition in the job market: some 34% of people with only matric, and 38% with less than matric are without work, according to the 2025 Q3 Quarterly Labour Force Survey (QLFS) by Statistics South Africa (Stats SA). That number falls sharply to 20.8% for youth with vocational or technical training, and 10.4% for university graduates.
“Employers use qualifications as a first measure of readiness, and institutions have had to match their programmes to that expectation.” Leon Smalberger, CEO of the Academic Institute of Excellence (AIE), says qualifications that show practical ability, industry relevance, and job-ready competence now stand out, because these are the qualities companies look for when choosing who moves forward in the hiring process.
“Companies want proof of applied ability, how someone handles unfamiliar tasks, and how quickly they settle into a team, with most in-demand roles prioritising recognised qualifications. As such, practical programmes that provide exposure to real-world working conditions are growing more attractive to matriculants and young adults struggling to find their footing in the job market.”
Stats SA’s Q1 QLFS provides further clarity on what fields carry the most weight in the modern economy, revealing that the trade industry – spanning retail, wholesale, and hospitality – is the largest employer of youth, absorbing nearly a quarter of those who have work, followed by community and social services at 19.8%, finance at 18.4%, and manufacturing at 10.5%.
“Trade is the least qualification-dependent of the four. Many entry-level retail and hospitality roles don’t require formal study. But management positions, food safety, hospitality management, and specialised technical retail jobs such as IT, automotive, and telecoms do. As for most higher-income roles across sectors, qualifications remain essential.”
As the new year approaches, Smalberger shares five steps matriculants and job-seekers should take when planning their study and career paths.
1. Understand where the demand is
South Africa’s labour market absorbs new entrants unevenly, and some sectors are growing faster than the talent available. Smalberger says students should start by understanding where the real demand is, because qualifications perform differently once they meet actual vacancies. Engineering, digital fields, technical trades, and specialist business roles continue to absorb talent well, giving young people in these areas a clearer path into work.
2. Assess the structure behind the qualification
Qualifications differ not only by title but by how they are structured. Smalberger says students often overlook this when comparing institutions. Programmes that include applied tasks, industry tools, or project-based work give graduates an advantage with employers who want proof of ability beyond theory. The structure of a qualification often determines how well it holds up once a graduate is under real workplace pressure.
3. Checking the accreditation pathway
Accreditation shapes how a qualification is recognised in the industry. “Employers trust accredited pathways because they offer consistency, verification, and a clear quality benchmark. A qualification with national credibility performs well in recruitment, and when it also carries international recognition, graduates gain mobility in fields shaped by global standards, such as technology, engineering, digital design, and specialist business services.
4. Evaluating the practical component
Practical exposure is one of the strongest predictors of early career success. Simulated environments, industry-grade equipment, applied projects, and structured workplace tasks offered by career-focussed, hands-on institutions like AIE with advanced equipment and curricula help students get used to real conditions before their first interview. These components matter because they close the gap between learning and output.
5. Planning for the long arc of learning
While qualifications remain the foundation for employability in many sectors, long-term adaptability is starting to play a bigger and bigger role in career growth prospects. Job-seekers entering 2026 should choose study paths that support ongoing development, not fixed knowledge. Fast-moving fields reward graduates who keep pace, and institutions that promote continuous learning prepare them for careers that will change many times over.
“Institutions that see qualifications as part of a broader national capability, rather than a stand-alone certificate, give graduates far stronger prospects. Reputable higher education institutions align programmes with the needs of high-demand fields: artisan training prepares electricians, diesel mechanics, and automotive technicians for real challenges in simulated workshops; IT and data programmes expose students to the tools used in modern digital roles; and architecture and engineering courses build competence through project work that mirrors industry practice.
Institutions that recognised this shift in the market early have adapted, providing the skills training and qualifications that are most relevant to employers, with clear proof of how graduates would add value to their businesses,” concludes Smalberger.
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